Author

Hi, I'm Chris Baldwin

Slow runner, rural reveller, and VP Marketing at Insider One

Chris is an award-winning marketing leader with more than 12 years experience in the marketing and customer experience space. As VP of Marketing, Brand and Communications, Chris is responsible for Insider One's brand strategy, and overseeing the global marketing team. Fun fact: Chris recently attended a clay-making workshop to make his own coffee cup…let's just say that he shouldn't give up the day job just yet.

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Keep reading

12 min.

Products
SMS vs. Email Marketing: Which Channel Drives More Conversions?

In 2026, email still dominates reach. The global email user base is projected to hit 4.6 billion. At the same time, 97% of consumers who subscribed to a brand’s SMS program also engaged with that brand’s emails. The takeaway is that customers move between both channels rather than choosing one.  But they use them differently. […]

1 Apr 2026

7 min.

Products
Cross-Channel Personalization: How AI Actually Automates It

Customers interact with brands in many ways, browsing products online, opening emails, using apps, or engaging on social media. Each interaction is a signal of interest, intent, or need. But if these signals aren’t connected, marketers risk sending irrelevant messages, missing opportunities to engage, or frustrating their audience. Cross-channel personalization solves this by delivering messages […]

31 Mar 2026

8 min.

Products
How to Solve Missed Campaign Triggers with AI‑Driven Behavior Predictions

Marketing automation promises real-time engagement, but many brands still struggle with silent failures inside their systems. A missed campaign trigger occurs when automation fails to respond to customer behaviors or signals, causing lost opportunities for engagement or conversion. These campaign trigger failures typically stem from incomplete data capture, rigid rule-based workflows, or delayed processing. For […]

31 Mar 2026

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