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10 min.

Special Days
Harbolnas Day

The rise of Harbolnas Day In Indonesia, there are over 200 million tech-savvy internet users. That’s a whole lot of opportunity. But with mobile shopping on the rise, the “same old” strategies won’t cut it. To stand out, you’ll need to upgrade your messaging and channel strategy to keep up with omnichannel shoppers. But how […]

18 Aug 2022

9 min.

News & EventsSpecial Days
InStory makes Christmas eCommerce magical

How can retailers draw in potential customers with their Christmas marketing campaigns, particularly on mobile devices, where screen real estate is limited? These are the questions marketing departments are asking and the very questions InStory was created to answer.   InStory brings the aesthetics, fun, and engagement power of social media to desktop and mobile websites […]

11 Aug 2022

17 min.

How-toSpecial Days
Singles Day marketing ideas that drive loyalty

When every day feels like an #eCommerce blowout sale, how do you break through the noise and win repeat business on Singles’ Day? With Singles’ Day marketing strategies guaranteed to win customers’ hearts.

11 Aug 2022

8 min.

Special Days
Proven Black Friday Strategies to Maximize Profitability

Advertising spends during the holiday season add up to a billion dollars, but that’s only counting the budgets of the top 10 retailers in the US. With every brand competing for holiday shoppers, it’s your unenviable job to break through the noise and keep customer acquisition costs (CAC) low and return on ad spend (ROAS) […]

10 Aug 2022

13 min.

Special Days
Navigating Ramadan 2020 during COVID

Are you used to the yearly Ramadan rituals? Well, this year things may slightly change for marketers. Get your brand ready for Ramadan with 10 proven marketing strategies.

2 Feb 2022

12 min.

How-toSpecial Days
Valentine’s Day marketing strategies for winning shoppers’ hearts

Valentine’s Day ideas for digital commerce $21.8 billion… that’s how much people spent on Valentine’s Day gifts last year. Now imagine capturing a slice of that. Using the right Valentine’s Day marketing strategies, you can.    With more people flocking to digital, it’s harder and more expensive to make your brand stand out. In this […]

4 Nov 2021

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12 min.

How-toSpecial Days
Sports marketing strategies for Game Day and beyond

Steady interest in sports and the amount of time and money people spend watching games and supporting favorite teams has not gone unnoticed by retailers. From online grocery stores to fashion retailers to sports retailers, eCommerce brands are cheering on sports and using personalization to enhance the effectiveness of their sports marketing strategies. While there […]

4 Nov 2021

1 min.

How-toSpecial Days
Back to School marketing eBook

Deloitte Back to School survey, 2018 estimates the B2S spending to touch $27.6 Billion in the US. Online search volumes globally will be 10% higher during this time, as reported by Google. Mobile searches for Back to School products are estimated to be 20X higher than before. Back to School season is a tremendous opportunity […]

6 Apr 2021

10 min.

How-toSpecial Days
Black Friday 2020: 36% increase in revenue

How the Biggest Shopping Week of the Year Changed from 2019 to 2020

4 Dec 2020

21 min.

How-toSpecial Days
Get business-ready for Black Friday and Cyber Monday

2020 has been a year of disruption. The pandemic changed everything, including retail. Marketers watching trends and consumer behavior already know holiday shopping this year looks radically different, with more retailers embracing mobile and moving doorbuster deals online. Are you wondering how to master Black Friday and Cyber Monday marketing? Get started here. #BlackFriday #CyberMonday #GrowthMarketing

21 Oct 2020

9 min.

Special Days
Mother’s Day: Help your customers show their love

Get your brand ready for Mother’s Day— the third-largest retail holiday. Create powerful and engaging customer journeys with these 5 useful tips.

21 Apr 2020

1 min.

Special Days
Your guide to an unforgettable Cyber Monday

Cyber Monday is the big finale to a much-anticipated shopping weekend, that begins with Black Friday. Last year, sales hit a record $6.59 billion in the US alone, with 72% of smartphone owners browsing and making their purchases on the small screens, according to eMarketer. This year, mobile is expected to be the buzziest and most […]

18 Sep 2018

12

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